DEFEND INSURANCE GROUP (2020–2026) - rebranding / new visual identity
visual identity / rebranding / brand guidelines / promo campaigns / webdesign / print materials / interior graphic design / digital / promotional materials / photo & video content

Transforming complex and fragmented insurance data into a clean, modern, and unified visual identity. By eliminating visual clutter and centering the design around human emotion, creating a cohesive brand style that maintains technical expertise while speaking a clear, relatable language.

Role: graphic designer, creative & marketing support, design supervisor, sales & partners network support, production specialist.
CEE Region (Czech Republic, Slovakia, Poland, Hungary, Romania, Bulgaria) and Baltics.
Created for DEFEND INSURANCE GROUP.